New York Principal Jeffrey Schwartz was quoted in Bloomberg's article, "David's Bridal Aims to Avoid Wrath of Thousands of Brides-to-Be." The article details how the retail giant set a goal of emerging by mid-January so the bankruptcy won’t interfere with peak wedding season. "A quick reorganization is essential," said Jeffrey, "because costs pile up and things generally don’t get better with too much time. If the company controls its messaging properly, it should be business as usual.”
The full article can be found here.