McKool Smith Principal Avery Williams contributed to Variety's article titled, "Do ‘Blade Runner 2049’ Producers Have a Case Against Musk and Tesla Over AI Image? Legal Experts Weigh In." The article covers Alcon's case against Elon Musk and Tesla related to AI-generated images. Avery explores the nature of the suit and discusses the potential weight of the claims asserted by Alcon Entertainment.

As published in Variety, “the claims of copyright infringement come down to whether a court (or a jury) finds that the 'Blade Runner 2049' image at the core of Alcon’s argument is 'substantially similar' to the one Musk used in his Tesla presentation, said Avery Williams, Principal at McKool Smith and chair of the law firm’s trade-secret practice.” 

The full article can be found here.

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